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Engagement Video Ad Views

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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. Facebook offers mobile app ads that promote this type of engagement by deep linking to specific contentthat correlates...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic...

  4. 10 Google Analytics Custom Events That Track the Untrackable

    Tracking Video Engagement and Activity Some video players track video engagement for you (e.g. This custom event technique can help you connect video engagement with the specific behaviors they're meant to promote (e.g.conversion) by tracking plays...

  5. Leverage Twitter's Influence To Work For Your Brand

    Knowing your audience and knowing what technologies they’re using is crucial for engagement. From 2010 to 2011 there was an almost 20 percent increase in average time spent on Twitter, from 2011 to 2012 Twitter saw a 19.7 percent increase, and...

  6. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. Nearly 38.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.2...