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Engagement User

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  1. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Re-engagement is great for apps that typically result in specific in-app events occurring infrequently.

  2. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Let's shift gears for a minute and talk about user engagement and Panda. If you have read my posts about Panda over the years, then you know that user engagement matters. Well, once again I saw poor user engagement (and bad user experience) get...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. In an example provided by Google, they look at bounce rate...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    A calculator reduces the dependency on individual user knowledge and increases user engagement, which increases conversions. This is a straightforward process of identifying the differences between what your user personas suggest your users will...