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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. If your organization has a successful SEO strategy, you are most likely creating great content that...

  2. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Marketers are able to connect user activity through a specific user identifier that...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. That’s where Google is getting user engagement data from, and...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Visitor engagement is crucial to a campaign's success, because engagement ultimately results in conversions, which is how most businesses measure a campaign's success. The lack of a professional website discredits your brand and therefore reduces...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. The big takeaway here is that you now understand how much mobile traffic Google is using to measure user...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. In fact, Google continues to dial up the importance of quality content and user engagement signals and...

  7. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Re-engagement is great for apps that typically result in specific in-app events occurring infrequently.

  8. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms.