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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. The big takeaway here is that you now understand how much mobile traffic Google is using to measure user...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. In fact, Google continues to dial up the importance of quality content and user engagement signals and...

  3. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Re-engagement is great for apps that typically result in specific in-app events occurring infrequently.

  4. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms.