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Engagement Social Media Measurement

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  1. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Why Cross-Device Measurement Matters

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much is hyped about the value and "magic" of...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Universal Analytics is new measurement protocol originally announced at 2012...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Recalibrate expectations on measurement: Customer engagement comparisons – "Mad Men" vs.marketing today:

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    Besides measurement of social analytics, you also need to test your return on investment in your people and outside sources continually. Like any other marketing initiative and related vehicle, measurement is of the utmost importance.

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.