Marketing Analytics -- includes measurement of the revenue contribution of each campaign and associated program element. Filter leads and prioritize actions based on levels of content engagement, roles and likelihood to buy
Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that their content strategy is going to reach and engage the intended target audience.
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and more about engagement and loyalty.
Brendon offered three measurement approaches: Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. He has seen engagement rates in tablets more...
The goal of measurement is not just to understand what happened in the past, but to determine our future actions as well. This post will walk you through a simple four-step social engagement plan to get you started.
Facebook also said it would invest in scaling Atlas' back-end measurement system and enhancing advertiser tools for the desktop and mobile, as well as working to improve the user interface. Facebook is clearly a very important player but they still...
There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. So while you note these engagement opportunities when sharing your company message, are you also using those times as an...
Using a proprietary Media Engagement and Measurement Engine (MEME), Unruly has delivered, tracked and audited 1.65 billion video views, across more than 2,000 successful social video campaigns, for more than 400 brands since 2007.
From analyzing content before it is launched to gathering post-viewing behavior, the social video measurement stick really kicked in this year. Waterhouse says, "More and more of our customers are asking for measurement.
This isn’t to say that 100 percent view-through credit is the right measurement. Engagement If you use multiple retargeting vendors, they’ll end up competing against each other to serve ads to your site visitors, driving up the cost of the...
It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for...
Without proper measurement you will otherwise be left guessing and it's hard to justify the impact that social media has on content marketing if you don’t have the data to back it up. The two categories are exposure and engagement, which should be...
Simplify cross-channel analysis and measurement. Paid media: This includes pay-per-click (PPC), mobile PPC, social PPC, mobile search, mobile display, etc. While “converged media” has existed in various forms for years, changing consumer media...
Do we all have a device and utility with the same responsiveness and measurement metric? If you are spending money on paid advertising, whether that be paid search clicks, social media clicks or even measuring the clicks from your display ads then...
Like any marketing effort, you get back what you put in and measurement should be part of the equation with Instagram. She used Statigram to monitor the progress, create excitement and engagement about her book’s content before it was even published.
The highest performing creative is selected based on algorithms within Unruly’s Media Engagement and Measurement Engine (MEME) proprietary technology platform, which supports live updating of creative assets.
Many of the key social metrics should be included in any content marketing measurement campaign. Look at referral traffic and brand visibility value also as part of the measurement process. Engagement (create evangelists and improve reach).
Even though Google+ isn't the most dominant platform right now, it definitely is the most impactful for organic search traffic and measurement. User Engagement Still Lacking This is very low engagement compared to other platforms, which are easily...
