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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Marketers need product feeds, their search...

  2. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. If anything, in the age of authority and influence being generated though social engagement, one could say...

  3. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Use Profile Organizer as your CRM LinkedIn tool, available with all Sales Premium account upgrades. It’s been a challenging year for all digital marketers as they continued to integrate Big Data, Google SEO updates and an endless stream of social...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. You're also setting the tone for future community...

  5. 4 Steps to Better Understand Your Brand's Social Media Relationships

    Taking it a step further, you can then work toward connecting these individuals to your email and CRM systems to truly capture the full picture. It definitely isn't an easy feat to pull off, but working toward the end goal of having user level...