SEO News

Engagement Second Screen

RSS
  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Most User Engagement Metrics Were Weak However, other user engagement metrics were rather poor – to put it nicely: Here's a screen shot of this settings section within AdWords: Our second strategy was based on user demographics (utilizing age...

  2. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...

  3. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Nielsen and Twitter are combining for a new metric in TV engagement. The "Nielsen Twitter TV Rating" metric will correlate TV engagement and ratings.they've already been able to correlate an 8.5 percent increase in Twitter volume increasing the...

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Lunenfeld’s morning keynote on Wednesday, March 27, is on Optimizing Second Screen Engagement: Trends, Data and Insights. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading...