Typically, the types of ads that allow you to reach a customer in this stage are display advertising that focuses on brand messaging and problem awareness, and paid search advertising that focuses more on your head terms (e.g.engagement rings...
When people find something valuable there's a ripple effect, it gets passed on from one person's network of followers to the next, much like dropping a stone into a pond, the reach keeps going out and out and the rings of reach get wider and wider...
If I see an ad for Engagement Rings - bingo - that is the one I choose. To give you another example, if I'm searching for an engagement ring and see an ad for bracelets or necklaces I probably won't click on it.
Search Term Pairs looks at spikes for searches on engagement rings versus wedding dresses. Hitwise is a great source of data about what people search for, and Bill Tancer over there who heads global research has started up a new blog here...
If a client is selling diamond engagement rings.for Valentine's Day, we'll start preparing the [searchâ campaign in the November, December time frame. Search marketing is still "stand-alone," existing largely outside of the traditional marketing...
Product ebay sporting goods ebay.com halloween costumes walmart consumer reports best buy books amazon.com used textbooks home depot used books target furniture sears auto parts amazon tires circuit city flowers lowes lingerie www.ebay.com college...
Transforming Clicks Into Rings New York Times, June 7, 2004 http://www.nytimes.com/2004/06/07/technology/07ecom.html While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can...
