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Engagement Marketing Second Screen

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a...

  2. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...

  3. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Nielsen and Twitter are combining for a new metric in TV engagement. The "Nielsen Twitter TV Rating" metric will correlate TV engagement and ratings.they've already been able to correlate an 8.5 percent increase in Twitter volume increasing the...

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Lunenfeld’s morning keynote on Wednesday, March 27, is on Optimizing Second Screen Engagement: Trends, Data and Insights. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading...

  5. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. The value for Science is the ability to easily create a companion...

  6. eMarketer Report Says Keep Video Ads Short and Relevant

    For example, younger people are more comfortable than their older counterparts with online media, which can lead to higher levels of engagement. He often said a special-interest magazine was a like a magnet and a screen: It attracted readers...