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Engagement Marketing Performance

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  1. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. The goal of long-term campaigns is to make an impact in one of three primary areas: user...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement rate Cost per engagement Engagement Engagement post consumption While this is the point where content becomes content marketing, it's important to understand this nuance since it has an impact on the overall performance of your content...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Engagement Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to understand...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much is hyped about the value and "magic" of social media marketing.

  5. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can maximize engagement, brand preference, loyalty, and...

  7. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Engagement: Are people engaging in a way that adds value? This four tab report reveals social engagement with your website's content. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings.