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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Engagement: Are people engaging in a way that adds value? This four tab report reveals social engagement with your website's content. All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc.

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    But when it comes to user engagement, Latin America beats out all other markets. And Marin said performance marketers "investing in native advertising channels should consider the levels of user engagement and interactivity the platform’s users...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Drive Engagement: # + Link = More Engagement These companies have realized that hashtags help drive engagement. When compared to Tweets without a hashtag, tweets with hashtags showed 12 percent more engagement (RT, favorite or @ reply).

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share...

  6. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook said these types of updates get more engagement in terms of likes, comments, shares, and clicks, adding that they are more visually compelling than a text-only status update with a link. As free organic exposure continues to decline...