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Engagement Marketing Dynamics

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  1. Social Media Monetization in a 'Mobile First' World

    In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization. While the early phases of social media success tend to focus on metrics...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    More importantly, these YouTube dynamics will have a profound effect on how beauty brands and their agencies market and advertise. But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for...

  3. Social Media Influence on Consumer Behavior

    Always understand the dynamics of the groups and communities before trying to participate. There are three reference groups consumers are either part of, or aspire to be part of, that relate to how a marketer should approach social media engagement.