Research, where he directs the Human Social Dynamics group. How to realize higher fan growth and engagement on Facebook with game mechanics. Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives.
Game company SCVNGR understands this so well they even made "Game Dynamics Playdeck," a game to help their employees keep game mechanics top of mind. Because these mechanics are now being focused around driving online engagement, often within a...
The social dynamics of being overloaded with e-mail (both work and social) is somewhat similar to what happens when you're overloaded with page recommendations, updates, comments, and the like. A group is a much more heavyweight mechanism...
This column's biggest ongoing topic is the hotly-contested dynamics of mobile local search and geo-social apps. We're seeing more tangible engagement in mobile apps and customers walking through the door," he said.
Always understand the dynamics of the groups and communities before trying to participate. There are three reference groups consumers are either part of, or aspire to be part of, that relate to how a marketer should approach social media engagement.
Understanding Social Media Communities SEW EXPERTS: SOCIAL MEDIA MARKETING Social communities, whether they're online or offline, have interesting dynamics. They are: Cost Per Engagement (CPE): cost per each user-initiated video engagement or...
Social communities, whether they're online or offline, have interesting dynamics. Providing information to the followers and newbies is also key to a successful engagement in social media, but you need to take care in planning that approach, too.
One must understand the strange dynamics of both search engines and people. The SEO engineer educates both parties on benefits and possible hurdles that may arise in any given engagement. As the most senior technical person on the SEO staff, an...
