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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per engagement Engagement Engagement post consumption Engagement rate Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Utility makes quality the focus and makes sure that content is functional and useful to the customer.

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    They build trust and create opportunities for engagement to happen organically and authentically. The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which...

  4. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The business benefits of using video to increase discovery, traffic, engagement and conversion are widely...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Ask your most engaged customers what your brand could do to be even cooler in the customer forums.

  8. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    More engagement and time on site: Reading 1,500-words of pure gold puts someone in a very appreciative mood. HelpScout's Customer Acquisition Strategies for Entrepreneurs With big brands going all-in with content marketing, the competition has...