The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Maybe those Buddy Media airport ads (pictured) weren't so wacky after all, as they seemed to have...
This may be a missed opportunity, said Michael Lazerow, CEO of Buddy Media, who advised, “We see big differences in performance based on gender, so not segmenting by this variable and controlling your budget accordingly is definitely sub-optimal.
In his post, Buddy Media’s Lazerow disputes this, blaming it solely on the collapsing posts issue and adding, “In my four years of working with Facebook, not once have I seen Facebook prioritize an advertising product above user experience.
A poll by Harris Interactive for Buddy Media showed that brands are hampered by finding the right ROI metrics in their adoption of social media campaigns to reach locally, on a global scale. Harris conducted the Buddy Media poll on line, talking to...
