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Engagement Marketing Analytics Packages

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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Maybe there are features that could be bundled together to create the most enticing product packages. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric.

  2. 11 Must-Measure KPIs for Content Marketing Success

    Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion rates stack up. Some may be only useful for SEO, and that has its place, but other...

  3. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. One alternative to the traditional news service is a social media platform that focuses on engagement with a social boost.

  4. Compete Unveils Premium Version of Analytics Product

    Search analytics: new search term, site and market category report packages so brands and agencies can ascertain competitors' strategies and then adjust their own. Site analytics: new metrics, daily updates and a full 25 months of history reporting...

  5. Comparing Web Analytics Packages

    What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages rivaling research from the largest firms. Stone Temple Consulting has published the 55-page 2007 Web Analytics Shootout, the results of a nine...

  6. The Guts of an Enterprise-Level Web Analytics Audit

    As many of you know, one of the biggest problems faced by large companies is the improper configuration of Web Analytics packages such as Omniture or WebTrends, for example. The time required to complete such an engagement will vary based on the...