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Engagement Marketing

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Engagement drops, dwell time is low, and you are sending horrible signals to Google about user happiness. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. The end result is less work and a better overall content marketing strategy.

  3. 3 Building Blocks for Content and Search Marketing Success

    If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. The rise of digital and social media has fueled this consumer need for engagement and the move from push to...

  4. Native Advertising for Small Business: The Missing Link?

    Combining a quality content marketing strategy with native advertising equals a larger reach and improved engagement. By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as...

  5. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Marketers want the flexibility to use multiple marketing channels - from search to...

  6. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Engagement rates on video From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way.

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your...

  9. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. However, surprise is rarely strategically planned into marketing campaigns.