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Engagement Marketing

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much is hyped about the value and "magic" of social media marketing.

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    They build trust and create opportunities for engagement to happen organically and authentically. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? Influencer marketing scales by building quality...

  3. 4 UX Tips That Will Improve Your Content Strategy

    With a focused content strategy that a UX professional would be proud of you'll see better engagement from your users and help them become repeat customers. User experience (UX) focused marketing doesn't just extend to an optimized experience on...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase...