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Engagement Customer

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  1. 3 Building Blocks for Content and Search Marketing Success

    If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. The rise of digital and social media has fueled this consumer need for engagement and the move from push to...

  2. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. When talking with attendees at mobile marketing conferences and events, I’ve...

  3. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Visitor engagement is crucial to a campaign's success, because engagement ultimately results in conversions, which is how most businesses measure a campaign's success. The lack of a professional website discredits your brand and therefore reduces...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. The #TDThanksYou video tells the story of how in one moment, representatives...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement post consumption Engagement Cost per engagement Engagement rate Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with...

  8. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Utility makes quality the focus and makes sure that content is functional and useful to the customer.