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Engagement Comscore Video Metrix

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  1. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (68 minutes per viewer) followed by Maker Studios (44 minutes per...

  2. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data prompted comScore to advise “caution” when interpreting even month-over-month trends let alone year-over-year trends.

  3. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...

  4. Average Viewer Watched 23.2 Hours of Online Video Content in December

    According to the latest data from comScore Video Metrix, 182 million U.S. That month, VEVO became the most visited U.S.web network in the Entertainment-Music category with 35.4 million unique visitors, according to comScore.

  5. How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage

    According to comScore Media Metrix, nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. And comScore said, “YouTube.com was the key driver of video viewing on Google Sites, accounting for...

  6. comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape

    This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore's online video measurement service. At the same time it was announcing Video Metrix 2.0, comScore also shared the latest stats on the top video...

  7. Google Generates Highest Volume of Referral Traffic to Online Video Content

    Nevertheless, it's an interesting view -- because most of the other data available from comScore Video Metrix or Hitwise touch other parts of the online video market. The research report draws on three data sources: Platform data from a sample of...

  8. .Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising

    Americans watched 32.4 billion videos during January 2010, according to comScore Video Metrix. Video and display advertising both successfully increased brand engagement in each of the four campaigns analyzed.