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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Facebook offers mobile app ads that promote this type of engagement by deep linking to specific contentthat correlates to a desired action. It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic...

  5. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Advertising revenue per timeline view is defined by Twitter as the average amount of ad revenue per 1,000 timeline views. To gain more users and increase engagement among those users, Twitter says it plans to expand geographically and continue to...

  6. 10 Google Analytics Custom Events That Track the Untrackable

    Tracking Engagement With Embedded Maps Tracking Video Engagement and Activity Embedding videos on your website can be great for engagement, but it could also be that no one is watching them at all. Some video players track video engagement for you...

  7. Leverage Twitter's Influence To Work For Your Brand

    Knowing your audience and knowing what technologies they’re using is crucial for engagement. From 2010 to 2011 there was an almost 20 percent increase in average time spent on Twitter, from 2011 to 2012 Twitter saw a 19.7 percent increase, and...