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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Needless to say, employing autoplaying video or audio ads can kill engagement. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. If your organization has a successful SEO strategy, you are most likely creating great content that...

  3. 3 Building Blocks for Content and Search Marketing Success

    If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. The rise of digital and social media has fueled this consumer need for engagement and the move from push to...

  4. Native Advertising for Small Business: The Missing Link?

    By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a-half times more engagement as compared to an unpromoted post.

  5. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Facebook recently commissioned a study that showed multiple devices are now an...

  6. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Engagement rates on video However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. That’s where Google is getting user engagement data from, and...

  9. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Visitor engagement is crucial to a campaign's success, because engagement ultimately results in conversions, which is how most businesses measure a campaign's success. The lack of a professional website discredits your brand and therefore reduces...

  10. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review social engagement stats Is there engagement with your brand on social media sites? SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...