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Engagement

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  2. Mobile Advertising Measurement: Winning the Long Game

    Re-engagement Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. The goal of long-term campaigns is to make an impact in one of three primary areas...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...