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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    As with all RLSA campaigns, you can tailor really specific audiences that you know have previously engaged well with your brand. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...

  4. Mobile Advertising Measurement: Winning the Long Game

    One way to determine whether or not existing users are engaged is to measure the opening your app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Check out the list of people that have engaged with a popular post. Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. Pages with 1,000 or more followers tend to have an actively...

  7. How to Use Google Analytics Site Search Reports

    Which queries lead to users being engaged with the website It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. The Site Search report is found under Behavior and is focused on...

  8. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.