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  1. Mobile Advertising Measurement: Winning the Long Game

    One way to determine whether or not existing users are engaged is to measure the opening your app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Check out the list of people that have engaged with a popular post. Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. Pages with 1,000 or more followers tend to have an actively...

  4. How to Use Google Analytics Site Search Reports

    Which queries lead to users being engaged with the website It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. The Site Search report is found under Behavior and is focused on...

  5. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    But those BuzzFeed mobile app users, as it turns out, are significantly more engaged users of BuzzFeed, spending 24 times more time on average than the mobile web users. Once users are within the walled garden of an app, they tend to view more...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience. It's becoming an important part of any organization's marketing mix and...

  8. Influence the Influencers: The Magic of Co-Created Social Content

    The content needs to provide a solution for both you and the influencers you're engaged with. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds...

  9. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The social web is full of people who are passionately engaged in topics that impact your business. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and...