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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. Fun fact: Task completion rate is a much better measure of...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    Conversely, a poorly designed website that neglects to deliver a relevant and compelling message will fail to engage. In this example, the home builder's previous marketing efforts were rendered useless because the website didn't represent the...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. What engagement experience is the brand trying to create?

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    There is risk when a CEO does engage in social media. If they have not been active, proper training will prepare the CEO to engage with confidence and pay for itself a thousand times over. However, as social media engagement continues to increase...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. The screen capture below illustrates the many opportunities on an...

  8. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Social media and mobile devices played significant roles in the campaign, which leveraged the...