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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow ISPs to engage in "commercially reasonable" traffic management. One could argue that the discussion around Net Neutrality has been...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As you go through this process, don't forget to engage with the new content you're surfacing in your home feed. Users that have taken the time to add a photo of themselves and a little biographical information are more likely to be users that...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Engage consumers near your stores. Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content marketing is more than producing content or a single campaign; it's an evolving program to reach, communicate, and engage with your audience that takes planning and refinement. Now, content marketing has established itself as the backbone...