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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. Every PPC professional knows that remarketing is a no-brainer.

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Pages / Session, again helps you see whether some ages or genders engage more with your site that others. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. The social share and follow buttons are easy to find so that readers can...

  6. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow ISPs to engage in "commercially reasonable" traffic management. One could argue that the discussion around Net Neutrality has been...