While Norwich City wanted to engage their fans (and they have over 3x the number of followers than the Leeds United official twitter account), they should have realized that there was a prevailing sense of anger amongst the Leeds fans about the...
The social video ecosystem is developing rapidly to meet changing consumer habits and brands can now embrace a multitude of platforms across a fragmented media landscape to reach and engage their audiences wherever they're discovering and sharing...
It also represents a major opportunity to engage clients on optimizing their owned mobile assets; this warning from Google makes the case for brands to look again at mobile SEO even more compelling. Did you catch Google's recent post on its...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. How to Engage Your Customers in Different Points of the Customer Lifecycle
Viewers are more likely to engage with an ad's messages when the social has been recommended than when encountered through browsing (10 percent higher brand association). Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.
In all social networks, salespeople can find, connect, engage, build relationships, and sell. Making social media work for your company is not a matter of "if". It's a question of "how". Social media marketing affects and supports all critical...
Lowry said it reinforces the idea we need to engage with users scientifically. Analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on...
If you engage in good SEO and content marketing practices you have nothing to worry about. Toronto Content Marketing Association, a LinkedIn group for the content marketers out there who aim to attract, engage and acquire a targeted audience using...
More Ways to Creatively Engage with Users on Twitter Advertising isn't the only way Twitter is offering users new ways to engage with one another and markets brands. Twitter continues to develop its advertising service with a potential stab at...
Are you hoping to have more of your target audience engage with your brand? Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad.
And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. The screen capture below illustrates the many opportunities on an...
Taking advantage of the above tactics will help you engage more customers, convert more customers, and build your online reputation. Controlling the conversation around your brand is critical to upholding and improving reputation.
Vine in real time: As users flock to Twitter for all the latest news, trending hashtags have given brands the opportunity to engage potential customers with their highly shareable short videos. Adoption of the mobile service that lets you capture...
Once you have your name associations set up, you must now engage with your audience and become larger than life. So Google yourself first. Do you like the results that come up on the first two pages of search results?
With lower ROI expectations, you can continue to engage your target audience on this device and be more likely to achieve your goals given what you know about behavior by device type. Advertisers who have felt the pain of lower ROI are left...
Merchants will now also be able to take advantage of the Wallet Objects API to better engage with customers by offering loyalty programs, special coupon offers and more. Google Checkout will be retired in six months, Google has announced.
Your mobile consumers are essentially telling you what they want and how they want it, and by identifying mobile user activity related to device during the length of their path to purchase, you can better engage and guide their split mobile...
The problem is, if there's nothing for your prospects to engage withyou will have no engagement. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle.
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013...
So that also makes it well worth it for businesses to promote their Google+ pages to engage users for more reviews, increasing the likelihood that their business shows up first for more people. Google has announced a revamping of Google Maps and it...
