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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  2. 4 Critical Elements of a Successful Content Marketing Team

    More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    The fact of the matter is that deciphering a Panda hit can be a tough endeavor for someone who isn't dealing with SEO on a regular basis. There has always been a lot of confusion surrounding Google Panda.

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Begin sharing their content or retweeting their posts, complimenting an endeavor of theirs or answering any questions they may pose. Regardless of whether you're in-house or agency-side, there are huge profits to be gained from both teams...

  5. 10 Vital Steps to Building Social Influence

    The social landscape was prime to facilitate such an endeavor. However, if you are successful in influencing action required to achieve your end goals, the endeavor may be deemed a success. Most seek to build influence; measure influence; and yes...

  6. Which Metric Would You Measure if You Could Choose Only One?

    For example, Return will be based LTV (life time value) measured on a 5-year horizon, a definition that will make almost any marketing tactic into a positive ROI endeavor. Most marketing teams track and report on every possible customer interaction.