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  1. Deal With the Big Rocks First

    If you don’t start with the big rocks, the fundamental things your site must do for the users, then you end up optimizing the wrong things. What most folks fail to understand is that the general approach your site presents to the users is more...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase.

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped Audience gap analysis (what’s different between your mobile and desktop users) Load testing – can your desktop environment handle all the new mobile users?

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, according to reports, reactions were mixed. We test and make sure we understand what the implications are," adding, "Individual users are not...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content needs to provide exceptional value to end users and typically has to dive much deeper than marketing content usually does. One of the big challenges with content that attracts links for enterprise companies is that it isn’t always...

  6. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a...