End users are demanding this more and more, and search engines like Google and Bing want to give end users what they want. That differentiation needs to be perceptible, both to users and search engines.
The number of potential users that are actually searching for a keyword is a data point you'll use help prioritize topic selection. And that process starts with gathering ideas based on a set of key factors and culminates with evaluating and...
A third post on the Instagram Blog linked to a story on CNET: "Instagram users upload 5M clips in vid-sharing feature's first day. It currently has more than 13 million users. Advertisers will not only be able to create Vine content using Unruly's...
It's not as easy to accept that you may just be out of your league when it's made up of variety and big names that Google trusts and users recognize. It's also about your competition, your market, Google's own self-serving agenda and most of all...
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? While Google’s intentions may be good, Assange believes that their recent thinking represents...
Forty-three percent of mobile email users check email four or more times per day. Jenkins quipped that it's largely because email is not the shiny, sexy toys that mobile and social are; let's see where we end up in the next five or 10 years, he said.
All these people are all Yelp power users and many are bloggers or heavy social media users. I'm not saying that these articles are in anyway poorly executed, or don't help both the blog hosting the content or the bloggers featured to gain more...
The same tool that allows users to use A/B content tests on their site is now available through an API. Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to...
The inherent effortless of it – what we referred to earlier as “taking the search out of search” is really what will cinch uptake for end users and brands alike. As an added bonus, Android users enjoy additional features that integrate deeply into...
Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. This visual-oomph gives users greater context and...
Prediction: Search engines will be able to recognize temporary fixes that are just in place for search engines only (not ultimately for users). For large sites, load balancing, cloud-services, geo-based or CDN delivery should be a consideration and...
As mentioned in the above section on pagination, it's critical that you make your blog content easy to find (both for bots and users). So another way to improve the findability of your content is to add a list of related articles at the end of each...
Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. Make awesome content with high end-user value.
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. Now that you understand the report and can manipulate the data to suit your needs, you should be...
They're also burdensome to regular Internet users. Each one is worth it in the end, though, because you're increasing search rankings, increasing traffic and doing it the right way. We can't rely on spam and automation to boost traffic and search...
To track users from Twitter you could send visitors to http://www.example.com/resources/? Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week...
Other types of boards you may want to create are daily specials as well as boards that highlight those of your images that are most pinned by users. When you authentically engage with other Pinterest users and recognize their efforts, you'll be...
The problem for Google is these sites provided little value for Google's users, so Google decided to deal with them by putting out the Panda Update, part of which deals with thin or poorly written content sites.
LinkedIn was born and bred to create and develop business relationships, and has grown to have 225 million active users in more than 200 countries. Finally, Google+ for business users and business pages are still an area lacking in terms of overall...
Graph Search has only rolled out to a limited set of users at this point (less than 1 million), and will continue to gradually roll out to more users over time. Don't take it from me, Facebook even has a page set up explaining how to help users...
