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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    The number of potential users that are actually searching for a keyword is a data point you'll use help prioritize topic selection. And that process starts with gathering ideas based on a set of key factors and culminates with evaluating and...

  2. SEO Game Change: Are You Setting the Right Expectations?

    It's not as easy to accept that you may just be out of your league when it's made up of variety and big names that Google trusts and users recognize. It's also about your competition, your market, Google's own self-serving agenda and most of all...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Forty-three percent of mobile email users check email four or more times per day. Jenkins quipped that it's largely because email is not the shiny, sexy toys that mobile and social are; let's see where we end up in the next five or 10 years, he said.

  4. Google Analytics Finally Gives Developers Content Experiments API

    The same tool that allows users to use A/B content tests on their site is now available through an API. Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. This visual-oomph gives users greater context and...

  6. Google Analytics Language Report: What You Can Learn About Your Visitors

    This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. Now that you understand the report and can manipulate the data to suit your needs, you should be...

  7. What is Mobile App Attribution & Why is it Important?

    To track users from Twitter you could send visitors to http://www.example.com/resources/? Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week...