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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, according to reports, reactions were mixed. We test and make sure we understand what the implications are," adding, "Individual users are not...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content needs to provide exceptional value to end users and typically has to dive much deeper than marketing content usually does. One of the big challenges with content that attracts links for enterprise companies is that it isn’t always...

  3. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Driving Users Down the Funnel According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015. In between live tweeting from the event, posting pics, and overusing the...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. More users generating more data means that targeting has the potential to become even more intelligent, but it does...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. By using this feature in DoubleClick Search (DS), you are able to...