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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. With click to call, Shah said that in the end, it’s all about providing a seamless experience for the user.

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Social commerce revenue could reach $30 billion by 2015, say analysts from SocialMediadd. Is it a user safety concern? We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.

  3. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    Brazil leapfrog” desktops in bringing e-commerce to billions the world over, the report noted. The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the growth of paid search clicks via mobile devices, said Matt...

  4. Should the Government Decide Where You Rank at Google?

    Why is anyone so surprised that the same end user data is also the fuel for commerce online? For the end user, as with other search services, not just Google: it's free. Search has long since moved past the stale "10 blue links" designed for the...

  5. Real Names: Google+, Government & The Identity Ecosystem

    Oh and that the agency that is entrusted with overseeing this venture, according to the document, is the Department of Commerce. So let’s say you’re an avid Gmail user or you have an Android phone, and somewhere down the road your service is...