Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. Similarly a user browsing on their mobile at home should be treated more like a static user than a mobile one, especially if their device...
F-commerce a flop? Beginning in the middle of 2012, retargeting lists could be created in Google Analytics with precise granularity, not only based on visits, but also based on any combination of segments that could represent a user’s behavior on...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. Never Trap a User You know you’ve hit the big time when you end up in a feature article in Wired.
The mobile commerce avalanche Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. Google’s SSL changes meant that ‘not provided’ accounted for up to 24 percent of search traffic.
This happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built on IBM Websphere Commerce. Search engines want to rank websites that provide a quality user...
What's exciting about this panel is that the challenges these brands face represent the entire range of challenges facing our industry – from B2B search targeting, to consumer facing e-commerce, to growing a startup by leading with content.
A small hosted e-commerce store company says it is giving up on Facebook because a large majority of ad clicks are coming from bots and the popular social network is now allegedly holding their page name hostage.
Social commerce revenue could reach $30 billion by 2015, say analysts from SocialMediadd. Is it a user safety concern? We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.
For example, an e-commerce site or retailer would most likely treat the keywords ‘red shoe’ and ‘red shoes’ differently based on user intention. Depending on your industry and the intention of your end user, it may make sense to opt out of the Near...
Brazil leapfrog” desktops in bringing e-commerce to billions the world over, the report noted. The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the growth of paid search clicks via mobile devices, said Matt...
Rather that opting for more discreet aggregated sharing services like AddThis an ShareThis, in which a user can choose from a variety of sites to publish content to, e-commerce companies are betting on the success of fewer social networks and more...
Will NFC reach critical mass, or is eBay CEO John Donahoe right in calling it "Not For Commerce" ? Better targeting and personalization will replace deep discounts as the user hook and relevance driver.
Why is anyone so surprised that the same end user data is also the fuel for commerce online? For the end user, as with other search services, not just Google: it's free. Search has long since moved past the stale "10 blue links" designed for the...
Oh and that the agency that is entrusted with overseeing this venture, according to the document, is the Department of Commerce. So let’s say you’re an avid Gmail user or you have an Android phone, and somewhere down the road your service is...
Simply adding content can be a challenge in many cases, particularly when dealing with e-commerce sites in the retail space. You should always be producing content that provides value to the end user.
Bing’s is a decidedly 'shoppy' demographic that e-commerce companies should not ignore. In addition, data released by Microsoft states that “Bing users are 11 percent more likely to buy than Google users, and 31 percent more likely to purchase than...
This is usually achieved through a well thought out technical architecture within large e-commerce sites. User intent can be thought of in many ways. Is a user who searches for “Delta” looking for airline tickets or a faucet?
Use the Affiliation attribute in the e-commerce tracking to capture the answers instead of using it for its typical purpose. Simple questions like the following examples where the user selects from a drop down list of possible answers can provide...
User Engagement Based Product Recommendations: Essentially a Google Labs experiment for a "users who viewed/bought this product also viewed/bought" type web app as is commonly found on many high end e-commerce sites.
Alan Bleiweiss in his post over at Search Engine Journal saw a major drop in a serious e-commerce site. The cries are coming from everywhere -- industry insiders finding problems, small very niched sites whose content you would be hard to find in...
