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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Be aware that this preview may not be the same version that the user saw if the content has changed and that this URL is built based on the domain name you have put in the admin area of the profile, so if you use one profile for multiple domains...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Are There Any Indications Within the User Engagement Metrics? After diving further into the back-end data of the client's CMS, we found the needle in the haystack. In the end, we discovered that leads would come through the website via PPC, but...

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are going to have to pay for it. So the social network is cracking down on the practice because it feels it leads to...

  5. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design does. UX strategists have a gift for keeping the user at...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Start With User Research If the user is looking for one thing, they may likely want to...