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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    UAT (user acceptance testing) of the new responsive design User Experience But, each team will be required to take action in order to reach the end goal. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case.

  3. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Then you might have been relaxing just when you should have been prepping...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015. In the afternoon, I attended a search session called...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    People Search: As a user, you want one place to find everything you need. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into...