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  1. Using Analytical Analysis to Help Improve Conversions

    Each of these user groups have different needs as well as perceptions of your site. Review the typical user through the site by converter and non-converter. First and foremost, converters and non-converters, but also several others such as by age...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. The end result is less work and a better overall content marketing strategy.

  3. Drive Your Clicks In-Store With Local Inventory Ads

    If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    UAT (user acceptance testing) of the new responsive design User Experience But, each team will be required to take action in order to reach the end goal. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case.

  6. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Then you might have been relaxing just when you should have been prepping...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015. In the afternoon, I attended a search session called...