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  1. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Then you might have been relaxing just when you should have been prepping...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015. In the afternoon, I attended a search session called...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    People Search: As a user, you want one place to find everything you need. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into...

  4. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    We're showing this notice in Europe when a user searches for most names, not just pages that have been affected by a removal," Google clarified on its website. Towards the end of May, Google started offering EU citizens an online form to fill out...