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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    When a consumer now shops for an item such as "tote bag," he/she will be taken to a digital showroom where they can browse through the different departments, brands, models, prices, and reviews. Meanwhile, 46 percent of shoppers who use their phone...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. The content needs to provide exceptional value to end users and typically has to dive much deeper than...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Neil's already covered SEO, content marketing, growth hacking, and consumer psychology – one of his more recent guides is on CRO. At the end of each chapter, you're also given links to 3-5 complementary blog posts on other websites that are sure to...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Retargeting such as this is a powerful tactic that becomes...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. Make sure your landing page delivers on what was promised in the ad...

  7. 4 UX Tips That Will Improve Your Content Strategy

    Will anything about the information included or excluded in this piece frustrate the consumer? The end goal or most important information on a page should be clear. It's time that our content strategies focus on the user as much as our homepage...

  8. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...