SEO News


  1. 4 Google Changes and How Online Merchants Can Adapt

    The most controversial change Google has made recently involves increasing user privacy for Google searches through increased search encryption. For SEO professionals and online retailers, more organic search encryption translates to less available...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook assures privacy watchdogs the user data will be anonymized via encryption and that no personal user information will be shared with Datalogix. Facebook has announced a new partnership with market analytics firm Datalogix, designed to...

  4. Google NSA Relationship Secrecy Continues Despite Courts Efforts

    This particular ruling has to deal with encryption and cybersecurity in a 2010 cyberattack on Google users in China. The Federal Appeals Court has upheld the National Security Agency's decision not to release information confirming or denying if...

  5. Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web

    The key differences between Google and Microsoft’s plan has to deal with encryption. Gabriel Montenegro from Microsoft pointed out that encryption must be optional to allow HTTP 2.0 to meet certain scenarios and regulations.

  6. Google Wallet Disables Prepaid Cards Until Security Flaw Fixed

    While a fix is being developed, zVelo has recommended that users avoid rooting their handsets and enable the "lock screen" and "full disk encryption" features as well as disable USB debugging to limit outside access from potential attackers.

  7. Google’s Encrypted Search Data: A Cure for Vision Loss?

    We know that Google’s strategy has been to always put users first, and this move toward encryption of search query data should be considered a long-term investment in the loyalty of Google’s user base (or, as Allen says, “an attempt by Google to...