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  1. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    AB: Terrified but empowered. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who gives us his thoughts on...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Now, if you sell to a prospect pool that feels empowered, in control, and assertive, none of this may matter to you. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in...

  4. SEOs: Will You Negotiate a Salary Increase in 2013?

    The theme of search marketers being empowered to make a "lifestyle choice" also emerged from SEOmoz's 2012 search marketing industry survey in which they described their 'typical' respondent as "a man, 26-34 years old, based in the United States.

  5. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    It seems that not only are organizations recognizing the value of SEO as an acquisition channel and increasing headcounts and marketing budgets, but also SEOs are feeling more empowered in being able to influence other parts of the business.

  6. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    From helpless to empowered. Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about people with too much stuff who can’t get rid of it. I admit, I wouldn’t have predicted its popularity.

  7. Healthline and Wolfram Alpha Expand Health and Treatment Research Tools

    The Empowered Patient Healthline and Wolfram Alpha have both announced new features specifically related to comsumer health information. Healthline now offers a social search feature that taps into crowd sourced information on drug experiences...

  8. SEMPO Tells Government: Don't Censor Search Engines

    Think about all the forms of information that used tobe very difficult to access, but which are now at your fingertips, empowered not only by the search engines themselves but also by the cooperation of the information's owners: publishers,federal...