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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. They set up multiple landing pages testing different targeting...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. Users come to a site with a problem to solve and a desired outcome.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits They don't make their consumers or site visitors go elsewhere to do research – it's all right there. You go to the site to read about finance, but the...

  4. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Those who find their pictures posted on this high-ranking website find it difficult to continue their lives, or find employment. The Dirty is not a public forum where users can post content without the operator of the site getting involved.

  5. Top 5 Micro-Conversions You Should Measure

    Having a job application submitted online saves an HR employee's time (times his or her hourly rate) and may even save the cost of an online listing with a national or regional employment site. That conversion rate is typically the number of...

  6. How to Launch an English Only Global Search Marketing Campaign

    Professional: Typically job and employment relocations. There are many specific tactics you’ll need to employ but the most important one would be local links to local pages on your site. In other words: don’t skimp out on localization and translation.

  7. Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

    We’ve seen people appeal publicly for employment with the search giant before, but none achieved the same viral success as the (sometimes) mustachioed Atlanta resident. He thanked the person who put his story on Hacker News; though it generated an...

  8. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    David Barksdale, a 27-year-old former Google engineer, repeatedly took advantage of his position as a member of an elite technical group at the company to access users' accounts, violating the privacy of at least four minors during his employment.