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Employees Social Media Strategy

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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Don't forget to enlist your fellow employees to help spread the message too. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  2. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Leadtail and DNN examined the patterns and behaviors of marketers on Twitter in Q4 2013 with a focus on those who work at North American companies with 50 to 5,000 employees. For example, would it provide you insights into where to advertise, what...

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Although there was a bit of a decrease in compensation for execs at the top, it's likely that the influx of new, lower-salaried employees lowered the average, according to Nathan Safran, director of research for Conductor.

  4. How to Deal With Search Marketing Burnout

    Low-margin industries rely on a churn-and-burn approach to employees. They can't afford to hire enough so they overwork employees until they burnout, quit, and get replaced. One of the many benefits for working for big companies like Microsoft or...

  5. Why Social Media Listening is Important for Brands

    Listen for issues that impact employees happiness. Leverage topic insights to improve their content, SEO, and PPC strategy. The brand also started talking on social media, however it was on unrelated topics that had nothing to do with the incident...

  6. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. When we talk about the "who" of a content marketing strategy, we're talking about...