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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do as much work as you can yourself or with contractors before you hire employees. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people you hire will be...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    They want to recruit happy employees to keep hotel guests happy. Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  4. Using the DMAIC Process for SEO Projects

    Some businesses may have to provide more training to employees to use DMAIC correctly and has been looked as treating humans like robots. The Business Case The system is about finding a solution that will provide a more simple process that is more...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Quite often, event marketing is handled by employees who aren't directly connected with a company's online marketing group. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    There is a broad sense of entitlement among young employees and employers are reporting a widespread attitude of entitlement among young hires. Seventy percent of respondents say new employees expect to advance or be hired for upper-level positions...

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    LinkedIn's tool can be useful to find paid interns and entry-level employees in a number of disciplines. If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. However, organic search was absent from the discussion about how Google Analytics...