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Empire State Building

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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    By the end of the day, the team with the most mentions got to light up the Empire State Building. During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags.

  2. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    General Information Retrieval (e.g.height of the empire state building”) Even given the $15 billion dollars at stake in search advertising, Facebook doesn't seem interested in diving headfirst into battling Google by indexing the web.

  3. Happy Birthday Google. 12 Years On, Then & Now

    Accusations that Google may have forgotten it's roots whilst it forges ahead into the mobile and TV sectors are easily rebuffed by the fact that it it's built it's empire on open source technology and fostering a continual dialogue with developers.