SEO News

Empathy

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  1. Searcher Personas: A Case for User-Centric SEO

    There are two main functions of the persona: to provide context around the users represented by the persona and to create a sense of empathy for those users. It wasn't so long ago that, when educating the uninitiated on the SEO process from the...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The next great leaps will be made using "intuition and empathy", said Paul Muret, Google Analytics VP of engineering, during his introduction to the 2013 Google Analytics Keynote. Google says it wants to help businesses put together an accurate...

  3. Build Relationships, Not Links

    And empathy is the way you will step into their world, and understand what drives their behavior and how you can influence it. Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and...

  4. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    The foundation of this style of search advertising is deep empathy with your prospect. I admit, I wouldn’t have predicted its popularity. But of course, the show isn’t really about clutter. Like other shows in the “rehabilitation” genre, “Hoarding...

  5. Funny Flirting with Siri; The Apple of My iPhone

    We wanted to have empathy for Lara, and at the same time show the inner strength that made clear she was going to become a hero"). This week, I've mostly been playing with Siri. Not being in possession of an iPhone 4S myself, I have been borrowing...

  6. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Keywords, empathy, story telling and triggers are the keys to structured communication. Susan Bratton, co-founder and CEO of Digital Life Media, opened SES San Francisco 2011 this morning with her keynote Conversion Triggers.