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Emotional Response

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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Be funny and elicit a positive emotional response to hook consumers in. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from the Bay Area have converged at one...

  2. Sequencing the DNA of the Perfect Comment [Study]

    They were asked to select one of four sample articles, whichever one they were most interested in reading, and given 16 comments from the selected article, one at a time, and asked to rate them on a 5-point scale against nine separate criteria...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    They launched My Starbucks Idea, where anyone can share their ideas and get a response. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that...

  4. Kony 2012: Lessons for Video Marketers

    So creative types should pick the emotional response they are aiming for, and then crank it up another notch. They then asked 14 independent people to watch a sub-set of the sample and indicate the emotions they personally felt from a list of 16...

  5. The Community Manager’s Conflict Playbook

    You did your job by posting the response. Tip: Don’t over-apologize, grovel, or get emotional about things. We’re also brave warriors ready to do battle when needed — always with a cool head, a pre-defined code of conduct, and sophisticated crowd...