SEO News

Emotional

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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    When trying to create deeper emotional connections with consumers, social media is an essential channel for brands," said Kristin Brewe of IAB. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Be funny and elicit a positive emotional response to hook consumers in. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from the Bay Area have converged at one...

  3. Sequencing the DNA of the Perfect Comment [Study]

    They were asked to select one of four sample articles, whichever one they were most interested in reading, and given 16 comments from the selected article, one at a time, and asked to rate them on a 5-point scale against nine separate criteria...

  4. Google Patents Pay-Per-Gaze Advertising

    Google has been granted patents for a device that could monitor users' eyes and emotional reactions in order to deliver accurate advertising campaign analytics. For example, if the advertiser desires to generate a shocking advertisement to get...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Lake Tenkiller is known as "heaven in the hills" for the way the clear water reflects the expansive blue skies, and the Oklahoma City National Memorial and Museum captures the city's emotional journey of resiliency and hope.