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Emotional

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It's emotional DNA and every brand has it. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    We also all react more strongly to certain emotional triggers. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    When trying to create deeper emotional connections with consumers, social media is an essential channel for brands," said Kristin Brewe of IAB. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website...