Think is more important than feel when negotiating: Although some psychology and management principles tell you to bring emotion into a conversation to help overcome difficulties when it comes to closing the detail logic rules the heart.
As David Ogilvy wrote 30 years ago in "Ogilvy on Advertising", "Researchers have not yet found a way to quantify the effectiveness of emotion, but I have come to believe that commercials with a large content of nostalgia, charm and even...
Remember, when choosing images with people, the action they are doing, weather it's a thumbs up, using a tablet, or, in this case, drinking wine, it must be close to their face or you risk losing the emotion of the character andmaking the action...
Google's Add Emotion Button Whether you're feeling a little :-) or :/, Google's "Add emotion" button now has you covered. We will plumb the emotional depths of everyone in the photo, then summarize their feelings with a beautifully crafted, emotion...
And, never forget there is a lot of ego and emotion invested in succeeding. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent...
Emotion will not resolve an SEO problem - that's a fact! On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are stranded on the roads.
People act on emotion. TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds SEO Has Changed Forever More than two-thirds of client-side respondents (70 percent) to a...
Although the general thought is usually that evoking more emotion of any kind leads to more engaging content, therefore fueling virality, this isn’t the case. Contrary to popular belief, when content evokes more of the sadness emotion (or low...
Sometimes a small anecdote accompanied by reinforcing images to reflect it are all that’s required to create some emotion. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and...
When people are immersed in a negative feeling, we need to connect with them at that level before we can help them translate that emotion into a positive goal. And if we think that there’s something “wrong” with them for having the negative emotion...
Humor, irony, and emotion certainly seemed to be beyond the conceivable limits of a computer program in 1994. Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994.
Is your brand effectively harnessing the power of emotion to deliver a more powerful experience to consumers – and reach more of them? Emotional campaigns are almost twice as likely to generate greater profits, compared to rational ones.
Use an Emotion-Centric Approach in Product Description Let’s face it. Online shoppers are becoming incredibly savvy these days and boring product pages just won’t cut it. Because most shoppers have developed expectations in terms of ease of...
Images are one of the first striking search results on a result page and they’re more effective to evoke emotion. So how do you get any attention for your name with such a small image and nobody clicking it?
Lacking any emotion: Filling a case study with just factual bullet points isn’t as compelling as telling a story. Turn it into a story, peppered with emotion and your personality, to help really make a connection with the reader.
Even a query for a small purchase is loaded with emotion: When managing PPC campaigns on a daily basis, there are hundreds of details that require close attention. As with any project that requires hair-splitting focus, it’s easy to lose sight of...
Ash Maurya’s book "Running Lean" provides an excellent roadmap for anyone starting a new business or introducing a new product line, especially if that person doesn’t want to spend huge amounts of time, money and emotion discovering that there’s...
As marketers, we have the chance to avoid the whole conscious concerns of the customer, and simply talk to their emotion. Therefore, it's important to create systems that allow you to create the best ad copy.
In its fantastic BuyerSphere research, Enquiro documented that B2B marketing is very emotional, but the emotion is to mitigate risk. People often think that business-to-business (B2B) marketing is cut-and-dried while business-to-consumer (B2C...
Use Emotion: Logical persuasion is good for proving authority and knowledge, but emotive selling can create better conversion. In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization...
