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Emetrics Summit

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  1. Offline and Online Conversions Tracking: Increase Your ROI

    According to the eMetrics Marketing Optimization Summit, nearly one-third of U.S.marketers used ROI/conversions to prove the effectiveness of online campaigns to their bosses. However, as far as big talk goes, online marketing is only as good as...

  2. Is There Room for Another Free Analytics Tool?

    I'm proud to be chair of the search analytics track at the eMetrics Marketing Optimization Summit. Get your free analytics tools here. Here. Or here. As I've said on a number of occasions, never have search and analytics been so closely aligned.