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  1. So Why Did All Those Movie Sites Lose Google Search Traffic?

    Should you simply link to it? This included thin content, affiliate links, content syndication networks on the page, and what he believes to be the primary reason for the traffic dip: embedded videos and trailers that had been subsequently removed...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. An advertiser looking to promote a mobile app simply has to select targeting parameters and add...