Whatever your answer, consider if ramping up the emphasis you give to brainstorming could help you to produce dynamite content your audience will engage with, link to, and share. For your brand to truly become a successful publisher and reap the...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Essentially, this is where you can generate internal link points based on providing real information of interest. While the ideal link appears when someone searches for information and finds your blog (see above) or finds the post via social media...
It’s a relatively simply tag that can consolidate link equity from across multiple URLs containing the same content. It’s important to ensure you link from top-level pages to sibling and child pages effectively.
You can also create content by analyzing inbound link text Repurposed: Used in a number of different formats such as uploading video to YouTube, embedded content in WordPress, posting screen shots from video to Flickr and uploading images and text...
For a long time many publishers viewed link building as a practice that stood on its own. Once you get your penalty removed, you need to adapt your link building efforts to avoid doing these types of things again.
At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be required, and an embedded link may...
Analytics, that is, the analyzing of every possible aspect of every possible link so that we know every possible thing about the links that link (or don't link) to us or to our competitors, or to whatever site we're curious about.prediction:
Many mobile devices use a finger as the primary input device and this can be considerably less accurate than a mouse cursor when it comes to clicking the correct button or link. Clearly marked, reasonably large buttons are generally far better than...
You don't pay for clicks on CTA ads, but beyond putting a live link in the description or gaining access to external linking annotations, it's the only way to send traffic off of the watch page to an external site.
Make sure that your Google+ profile link can be found by your audience. FC: I've embedded the Universe Today Google+ badge on the site, and occasionally share articles from Universe Today into my own private stream.
Once you’ve recorded your own track, Google has built in sharing controls so you can link to it for sharing on social media sites. Synthesizer,' it turns out, refers to the synthesis embedded in Moog’s instruments: a network of electronic...
A good user experience is one in which the link is placed on anchor text phrases that naturally prompts the reader to investigate other resources that will help clarify any questions raised. In fact, what emerges is that his idea of an organic link...
How many link baiters does it take to change a light bulb? Due to the limited supply of Bamboo, Google's Webmaster Central team are now concerned with link farmers creating their own Bamboo files. You can watch the video interview that is embedded...
Pages that are a collection of items should have each item marked up separately and use the url itemprop to link to page like this: div itemscope itemtype="http://schema.org/Person"> < a href="name1.html" itemprop="url">Name 1 < /a> < /div...
They lost interest, not realizing the related link was in the tweet Staples had pinned to the top. Brand page features include a large header banner and the ability to pin a select tweet to the top of the feed, which autoexpands to display embedded...
Tip: Include easy-to-copy HTML source code for your link bait. The added value of the content/video combo will encourage users to link to the web page versus directly to the YouTube video. Clever Link Bait
Prolific tweeters who receive notoriety for their awesome tweets can now get an added bump in “link juice” by having their tweets embedded and linked to their profile. Tweets expand to show more information – you can preview embedded photos or play...
Messages posted on Twitter can now be embedded on other websites by copying and pasting a line of code, accessed by clicking on an “Embed This Tweet” link. Home section will show embedded photos, videos, and conversations in tweets.
In April 2008, a Discovery tab was added that showed how viewers found a video, whether by searching on YouTube or Google, browsing under Related Videos, receiving a link to the video from an email or website, or watching it in an embedded player...
