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  1. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    To access this information, use the “Demographics” and “Devices” reports under the Views Reports section. The devices report lists the useful metric of average view duration by device, which is incredibly helpful in planning content strategy based...

  2. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. Users who click the "Install Now" link embedded...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Not only does that make you impatient, but if devices are changing and the environments are changing then the test isn't really valid if it's stretched out over such a long period of time. The concept of figuring out and identifying what works best...

  5. Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig

    That was where it got a bit weird, but hey.leave people to their own devices and these things happen. What did you think of Obama’s hangout (embedded below, if you missed it)? Obama also answered questions submitted by YouTube users and, though...