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Emarketer

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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the...

  2. Is Super Bowl Advertising Money Well Spent?

    US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Experienced marketing and advertising professionals don’t watch...

  3. Is rel=author Really a Good Way to Judge Sources of Good Content?

    In a recent Chief Marketer study published by eMarketer in April that looked at ways businesses are working to optimize their organic programs, the following items were listed based on the percentage of respondents:

  4. Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?

    If we were to apply this TradeMob data to eMarketer’s recent mobile ad spending forecast, we’re looking at an approximate total of $6.2 billion wasted by useless clicks by 2016 – that is if both advertisers and ad networks don't utilize and build...