Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the...
Advertising Spending on Yahoo Is Back in Black – eMarketer EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft.
China is forecast to surpass Japan as the world’s second largest B2C ecommerce market valued at $181 billion (U.S.this year, according to eMarketer. Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud...
The two single biggest emerging markets in 2011 and 2012 were India and Indonesia according to eMarketer figures. As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science.
The following eMarketer graph shows the comparative growth of Internet user penetration in Russia: Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore...
US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Experienced marketing and advertising professionals don’t watch...
However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending will reach $7.19 billion this year. While last year brought increased mobile engagement among advertisers, their mobile...
As highlighted in a recent eMarketer article, an August 2012 study by Demandbase and Ziff Davis indicated that SEO was the top online marketing tactic used by B2B marketers. With the New Year comes the temptation to wipe the slate clean and start...
EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures. An eMarketer report lists TencentQZone at the front of the pack in China, while TencentWeibo, SinaWeibo...
Before diving into tactics, you need to define social media goals that align with business objectives.percent of marketers incorrectly begin with tactics instead of goals.eMarketer Report As marketers are tasked with the challenge of doing less...
Get Authoritative Charts at Emarketer EMarketer takes popular research reports, like Pew Internet and comScore, and packages their insights into digestible chunks and charts. The Internet has abundant information, but finding just the right...
In a recent Chief Marketer study published by eMarketer in April that looked at ways businesses are working to optimize their organic programs, the following items were listed based on the percentage of respondents:
EMarketer estimates that among U.S.companies with at least 100 employees, 83 percent will market on Facebook this year, compared with just 53 percent on Twitter, and 36 percent on YouTube. It may seem odd to see a post about how to launch an ad...
If we were to apply this TradeMob data to eMarketer’s recent mobile ad spending forecast, we’re looking at an approximate total of $6.2 billion wasted by useless clicks by 2016 – that is if both advertisers and ad networks don't utilize and build...
According to eMarketer, advertising spend in Brazil from 2011 to 2012 will grow by approximately 16 percent of which the fastest growing channel will be online where budgets are estimated to grow by approximately 71 percent.
Additionally, a recent Emarketer social media study reported that the top reason users follow a brand is for discounts and deals. While Google reports that its user base continues to grow, in general user activity has remained stagnant.
Making most of its money from advertising, Twitter is expected to post ad revenues of $259.9 million this year, according to researcher eMarketer. Twitter has grown to over 500 million users and is expected to see ad revenues grow as well.
By the end of 2013, Google will hold a $3.7 billion to $3.3 billion lead over Facebook for display ads, according to eMarketer. Just a few days ago, we reported that Google Places had been swallowed up by Google+ Local Pages, as the search giant...
Social networking is expected to continue to grow throughout 2012; eMarketer predicts a 19.2 percent increase in the number of social network users over 2011, to 1.43 billion people. Social platform Meebo has announced their acquisition by Google.
The $14.8 billion in revenue surpassed eMarketer’s forecast of $14.38 billion – and was a 27 percent increase from $11.7 billion in 2010 revenue. Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the...
