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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in 2016, with Latin America coming in second at about 23 percent. And, with $8.85 billion in net revenue, Google came out on top globally...

  2. Top Brands Now Testing Pinterest Promoted Pins

    Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. With an increase of almost 13 percent year-over-year, eMarketer is actually is predicting a decline in 2014 and 2015.

  4. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around $8.85 billion.

  5. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the...