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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. With an increase of almost 13 percent year-over-year, eMarketer is actually is predicting a decline in 2014 and 2015.

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around $8.85 billion.

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the...

  4. Is Super Bowl Advertising Money Well Spent?

    US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Experienced marketing and advertising professionals don’t watch...