As highlighted in recent coverage of the survey from eMarketer, quality trumps quantity significantly. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent...
Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around $8.85 billion.
According to a report published by eMarketer last year, global ecommerce sales grew 21.1 percent to top $1 trillion for the first time. You may be doing everything correct in multilingual search – from translating your content properly to...
People are using these devices at an accelerating pace, and eMarketer has forecasted mobile advertising to be almost an $11 billion business by 2016, up from 315 percent from 2012. Since Google's announcement of enhanced campaigns, all eyes have...
Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the...
Advertising Spending on Yahoo Is Back in Black – eMarketer EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft.
China is forecast to surpass Japan as the world’s second largest B2C ecommerce market valued at $181 billion (U.S.this year, according to eMarketer. Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud...
The two single biggest emerging markets in 2011 and 2012 were India and Indonesia according to eMarketer figures. As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science.
The following eMarketer graph shows the comparative growth of Internet user penetration in Russia: Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore...
US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising, according to eMarketer’s Worldwide Ad Spending Forecast in January 2013. Experienced marketing and advertising professionals don’t watch...
However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending will reach $7.19 billion this year. While last year brought increased mobile engagement among advertisers, their mobile...
As highlighted in a recent eMarketer article, an August 2012 study by Demandbase and Ziff Davis indicated that SEO was the top online marketing tactic used by B2B marketers. With the New Year comes the temptation to wipe the slate clean and start...
EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures. An eMarketer report lists TencentQZone at the front of the pack in China, while TencentWeibo, SinaWeibo...
Before diving into tactics, you need to define social media goals that align with business objectives.percent of marketers incorrectly begin with tactics instead of goals.eMarketer Report As marketers are tasked with the challenge of doing less...
Get Authoritative Charts at Emarketer EMarketer takes popular research reports, like Pew Internet and comScore, and packages their insights into digestible chunks and charts. The Internet has abundant information, but finding just the right...
In a recent Chief Marketer study published by eMarketer in April that looked at ways businesses are working to optimize their organic programs, the following items were listed based on the percentage of respondents:
EMarketer estimates that among U.S.companies with at least 100 employees, 83 percent will market on Facebook this year, compared with just 53 percent on Twitter, and 36 percent on YouTube. It may seem odd to see a post about how to launch an ad...
If we were to apply this TradeMob data to eMarketer’s recent mobile ad spending forecast, we’re looking at an approximate total of $6.2 billion wasted by useless clicks by 2016 – that is if both advertisers and ad networks don't utilize and build...
According to eMarketer, advertising spend in Brazil from 2011 to 2012 will grow by approximately 16 percent of which the fastest growing channel will be online where budgets are estimated to grow by approximately 71 percent.
Additionally, a recent Emarketer social media study reported that the top reason users follow a brand is for discounts and deals. While Google reports that its user base continues to grow, in general user activity has remained stagnant.
