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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. In 2013, we finally sold the service/agency division of...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was...

  3. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    But think about another example: email spam. A few years ago, it wasn’t hard to find articles gloomily predicting the demise of email as a useful communication tool thanks to spam overload. DG: Do you ever see a day where Google, or any search...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty against Sprint this week. Email marketing, social media, community engagement in forums, and guest blog posting are efficient...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...