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  1. Writing Your Way to the Top of Search and Social Results

    When Facebook finally admitted that organic reach was down for many businesses, they explained why by pointing out that Facebook is dedicated to show only the highest-quality content and reducing the amount of spam-like content in the newsfeed.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. The goal of these "lessons" is to help you use what I found...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was...

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...

  5. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Were they talking about it in a bad way like, 'This guy was sending me unsolicited email and leaving spam comments on my blog'? Again, do a thorough search on both Google and Bing, especially if you're looking for things like spam comments they...

  6. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. Obviously, this won't sit well with their competitors, and it doesn't sit well with many SEO professionals...