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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    A lot of people usually skip this step or maybe they inherit an email program and they have no clue what the purpose of it is from a business standpoint. Jenkins offered these typical reasons companies have an email program in place from a 2012...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.

  3. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Once you set up tracking for an app and sign up for the beta program...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The more thorough of an email it is, the easier it is to understand, the more likely that person is to respond to it. You need your email to be thorough to the point where you feel like you could send it to your grandma and she could read it and...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    A: Google Catalogs’ answer to this question via email was “We don't think so. Does your brand support a cause, have an internship program, buy raw materials from sustainable sources? And in doing so, you can deepen engagement, and hopefully...

  7. Google as Your Identity Provider: Where Are We Now?

    The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...