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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. The proper balance between organic search, social media, email, paid search, referrals will...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Secondary conversions are things like email list subscriptions, retargeting pixel drops, and buyer guide downloads. Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Email marketing: Develop an email marketing program targeted to individuals who purchase specifically during the holidays. Cross sell: Especially within email you should promote other products that the individual didn't buy within their initial...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. If you are looking for a social media 101 jumpstart program or more advanced digital marketing courses, Boot Camp...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. Giving someone your email address and phone number is pretty...

  8. How to Build Your First Content Marketing Strategy

    Do you have a monthly newsletter through an email marketing service? Set up a customer service survey, or email customers to ask for their feedback on a recent purchase. If the answer is yes, then you may want to consider developing a feature blog...

  9. Converged Media in Marketing Starts With Breaking Down Silos

    They need to stop having separate social media or email marketing programs. It should be a digital marketing program," he said. But it's actually a failure to have separate social media programs, but not have social media integrated throughout the...