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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    The key is not just to hop on the hot topic bandwagon, but adapt these themes and insights to fit your program and execute against them better than your competitors. Set up a Tailored Audience on Twitter or Custom Audience on Facebook to target...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  4. Twitter Launches Tailored Audiences Retargeting Product

    We have seen impressive results from those advertisers in our beta test using the tailored audiences program over several months' time. He explained how it would work: “To get the special offer to those people who are also on Twitter, the shop may...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. The proper balance between organic search, social media, email, paid search, referrals will...

  6. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. Secondary conversions are things like email list subscriptions, retargeting pixel drops, and...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Email marketing: Develop an email marketing program targeted to individuals who purchase specifically during the holidays. Cross sell: Especially within email you should promote other products that the individual didn't buy within their initial...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. If you are looking for a social media 101 jumpstart program or more advanced digital marketing courses, Boot Camp...

  9. Gamification in Marketing: Lessons from the Khan Academy Website

    Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share...