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  1. Search Top Priority Among SMBs [Study]

    SEW: It is not surprising that SEO/SEM and email marketing take the number one and two priority spots. In second place is email marketing with 53.7 percent, followed closely by print advertising with 53.3 percent.

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    While content written for SEO purposes is intended to increase a website’s search visibility, you can promote that same great content through other channels, such as social media and email, as well as repurpose it into downloadable whitepapers and...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Here are the results for email subscribers during this five-month period: As you saw in the image above, the client's blog received a significant traffic boost from syndicated content which was then picked up by other leading industry blogs.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier than...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. As the connection with individual customers becomes a priority for most businesses and brands, localization and personalization become paramount to...