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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier than...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Social media, search, email, video, and all other owned...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    All of these changes were brought "to a head" for me when I read an email from Melanie White, Editor of ClickZ dare I say "vital" – to work on gaining links for a website to gain a natural presence in the search engines.

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    As a search marketing expert, have you given much thought to email? I recently sat down with Fishkin to get his thoughts on SEO, content marketing, link building, and email marketing. Email Marketing and SEO

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of themselves as Digital Marketers as opposed to SEO's.

  6. How to Build Your First Content Marketing Strategy

    Do you have a monthly newsletter through an email marketing service? If the answer is yes, then you may want to consider developing a feature blog that provides valuable information for your customers or targeting existing customers with your email...

  7. Recovering from Penalties, Penguin, and Panda

    Get contact info through social, email, or snail mail. Guest posts at sites that aren't directly related to the industry or subject matter of your business can be a red flag to Google. We've seen tremendous upheaval in the search landscape over the...