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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier than...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Send a personal follow-up email to ask them their opinion. Earlier that day, Don asked Lisa to develop a content marketing...

  3. 9 Things You Must Update When Moving Your Business Location

    Update Your Paid Search Campaigns Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've moved. If you're running paid advertising campaigns and you're focusing on a local...