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  1. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Email blasts can be a good way to drive customers back again and again. Another way to integrate PPC with email is to tag the email landing page with a retargeting pixel from your AdWords account. PPC join the email list” as one of the calls to...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of email. Fleck started off by saying that as you look at and think about email marketing, you really want to start with...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. A person coming in from email is likely to have a really different path and...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. The free plan includes unlimited pitches, unlimited...

  5. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Yahoo wants to be "your one stop for email. The Business Value of Social Media & SES Hong Kong - TopRank Online Marketing Blog We report the top search marketing news daily here at the Search Engine Watch Blog.