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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? In addition to social media, promote your SEO content...

  2. 3 Building Blocks for Content and Search Marketing Success

    Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also look into far more engaging search, social, and digital techniques such as blogging, social media, search, and digital marketing and...

  3. Cross-Device Measurement: Believe the Hype

    User Email: The email of the user defined by the marketer. Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). Typically these folks include corporate branding, the business unit that you are suggesting the content for...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "tip of the week email" that offers a new tip every week on saving money innovatively. In addition to sharing other content on Twitter and Facebook, consider sending out a weekly email with the best curated content from the week.

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Here are the results for email subscribers during this five-month period: Social Media Today: Widely read by a cross-section of industry professionals. However once the initial publishing euphoria was over, the traffic stats returned to near normal...