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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Strategies such as email nurture and PPC remarketing can improve conversion by 65 percent by bringing leads back. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    When it was applied to email marketing, it revolutionized the way people were targeted. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords...

  4. Why SEO Can't Reside in a Silo

    Social media and email marketing are excellent tools for encouraging repeat purchases. Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier than...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    The leak was confirmed later yesterday in an email from Google CEO Larry Page to Liz Gannes of Re/code. Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Send a personal follow-up email to ask them their opinion. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. I've been thinking about our marketing campaign, and here it is!

  8. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO or social media. At this point, they can migrate into content marketing – launching social media and email marketing...