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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. For each client ready to invest, we decided to test all...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Promote Through Email Marketing

  3. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. Content and inbound marketing techniques encompass some traditional outbound techniques, such as email...

  4. Cross-Device Measurement: Believe the Hype

    User Email: The email of the user defined by the marketer. Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. Litmus Email Previews If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...