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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    When it was applied to email marketing, it revolutionized the way people were targeted. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The more thorough of an email it is, the easier it is to understand, the more likely that person is to respond to it. You need your email to be thorough to the point where you feel like you could send it to your grandma and she could read it and...

  3. 5 New Year Resolutions for Search Marketers in 2010

    Make an email mailing list or Google Groups thread dedicated to a topics and resources that are useful to the project at hand (or the company as a whole). A mailing list saves everyone in the team from worrying about interrupting other people's...

  4. The Google Portal

    Email Today, with two of the three major portals gunning for it, rolling out email is a way for Google to fire back at MSN and Yahoo. Even AltaVista eventually offered free email in 1998, only to give it up in 2002 when its attempt to be a...