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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. The other thing that I have been doing is making a list of every single m.biz site and...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only about 27 percent used that data to create search-engine-optimized landing pages, and 25 percent used the data for email marketing. Forty percent had faceted search, which Baymard Institute defines as a "list of filters for product attributes...

  4. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  5. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The advantage of using a system like Sailthru is that it automatically adds the submitted email addresses to your newsletter list. When you return to the card manager page, there will be an option to download the list of email addresses you have...